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Roku City depicting a screenshot of a roku device with the city screensaver.

Roku City Meme

Status:
Submission
Year:
2018
Origin
Roku
Roku City depicting a screenshot of a roku device with the city screensaver.

Roku City

Meme
Status:
submission
This submission is currently being researched and evaluated.
You can help confirm this entry by contributing facts, media, and other evidence of notability and mutation.
Origin: Roku

Added Jan 11, 2022 at 03:13PM EST by Adam.

Updated Jan 14, 2022 at 12:02PM EST by Zach.

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About

Roku City refers to a screensaver on Roku smart TV devices and televisions that shows a pink, blue and purple cityscape replete with various film references. As Roku's products became more prevalent in the late 2010s and early 2020s, exploitable memes and commentary about the viral screensaver began to emerge in 2021.

Origin

Roku introduced its "Roku City Stroll: Movie Magic" screensaver on May 2nd, 2018 (shown below). The screensaver pans across a diverse city skyline that is peppered with movie references in a magenta, blue and purple color palette.



The screensaver was widely well-received online, as comments on the video praise the atmosphere and creativity of the screensaver.[1] On May 7th, 2018, a deleted Redditor posted a tally of all the film references they discovered in the screensaver thus far.[2]

Spread

Memes and commentary about Roku City began appearing more commonly in 2021. On February 28th, 2021, Kotaku[7] posted an article praising the screensaver. On April 24th, 2021, Redditor foxbrb posted a What If We Kissed meme in /r/okbuddyretard,[3] gaining over 1,100 points in roughly nine months (shown below, left). On August 5th, Twitter user @Humanstein[4] posted an I Shoulda Never Smoke That Shit parody featuring Roku City, gaining over 50 retweets and 200 likes in five months (shown below, right).


WHAT IF WE KISSED Irl IN ROKU CITY imgflip.com Blue Purple Entertainment Font World Visual effect lighting Facade Landmark City Rectangle Gas Electric blue Neon Technology Nathan @Humanstein THE I shoulda never smoke that shit now l'm in Roku City HOLLYW HEORT 12:31 AM 路 Aug 5, 2021 路 Twitter for Android Purple Product Building World Window Font Violet Rectangle Line Magenta Art Facade Electric blue Technology

Media outlets began posting jokey commentary about Roku City in summer 2021. For example, on August 18th, Gawker[5] made a post joking about what life is like there. In September 2021, satire site Flexx[6] posted a satirical article about how Roku City got gentrified.

Roku City continued appearing in new meme templates throughout the rest of the year and into 2022. For example, on January 3rd, 2022, Twitter user @orchidcamp[8] posted an Oh Shit I Took Both Pills meme, gaining over 18,000 retweets and 184,000 likes in one week (shown below, left). On January 10th, user @pinksad[9] posted a Kramer, What's Going On In There meme featuring Roku City, gaining over 90 retweets and 1,300 likes in less than 24 hours (shown below, right).


OH SHIT I TOOK BOTH PILLS AND LESS NOW I'M STUCK IN ROKU CITY Light Product Purple Font Violet Line Building Magenta Kramer, what is going on in there? It's Roku City, Jerry. INT O RY Purple Light Human World Fashion Entertainment Lighting Font Violet Pink Social group Fun Magenta Red Music Music venue Stage People Youth Event

Top entries this week

Various Examples


Michelle Gold @waziot I am a New york city 7 and a Roku city 4 10:41 AM 路 Jan 10, 2022 路 Twitter for iPhone Rectangle Font Zach Heltzel @zachheltzel TAKE ME DOWN TO ROKU CITY WHERE THERE'S ADS FOR SHOWS THAT USED TO BE ON QUIBI 11:34 PM 路 Jan 4, 2022 路 Twitter for iPhone gaming disorder pawg @roun_sa_ville I went to roku city and no one knew you 4:04 PM 路 Jan 8, 2022 路 Twitter for iPhone Font Amy Solomon @amybethsol ... My boyfriend just now: "Would you live here? In Roku City?" OME OB ER -- Output device Product Computer monitor Lighting Gadget Peripheral Television set Computer Home appliance Computer monitor accessory Font Television Display device Flat panel display Electric blue Zack Gonzo ... @_ZackGonzo HELP BO BURNHAM IS TRAPPED IN ROKU CITY 11:53 PM 路 Jan 2, 2022 路 Twitter for iPhone Light Blue Rectangle Building Window Line Font Gas Facade Door Electric blue Mike Scollins ... @mikescollins a lengthy facebook post about why I'm leaving New York for Roku City. 9:43 AM 路 Jan 8, 2022 路 Twitter for iPhone Building Product Purple World Font Violet Line Magenta Window Landmark Facade Rectangle

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